See The Light
Key & creative techniques for studio and location lighting.

Presented by: DJ LaDez (USA)

D.J. is widely acclaimed for his inspirational, “tell me, show me” presentations, where he describes various possibilities and shows how to create that look with various lighting techniques: from simple to complex in just moments.

You’ll watch as he builds a completely different looking lighting set-up every few minutes. This interactive live show will blast you with real-time effects of shooting it live and showing the results on the big screen. You’ll see the differences between: angle of placement, light modifiers, distance from subject and background, angles of coverage and bouncing or diffusing the light. These are among the many factors that affect photographic dimensionality and quality. You’ll see it and realize how easily you can make your images look better and sell for more money. These lighting techniques are what give you complete control of your images in any situation. Knowledge is power!

D.J. will demonstrate the wireless control of Pocket Wizards™ and the use of Sekonic™ wireless light meters, and will employ various brands of light modifiers in different situations to compare results. He will use Lumedyne™ Portable Flash Equipment to show that these flashes can be as bright as full, direct sunlight and do not have to be large and cumbersome. They can hang easily from a light stand or a shoulder strap, and go anywhere at anytime. Many of D.J.’s examples will demonstrate how just one Lumedyne kit can produce outstanding results, limited only by your imagination. Every photographer will find some new inspiration in this two hour+ blast of ideas and images!

Rising Up and Going Beyond
Gain the passion and creativity to be the best.

Presented by: Stephen Rudd (USA)

Head for Treasure Island, Florida, where Stephen gives directions by telling his clients to turn in to Margaritaville! Stephen lives the life he wants and does not compromise on anything, including his art. He creates images that beg the viewer to see what he sees and to explore like he explores.

Share his journey towards outstanding photography with a passion for living and a passion for people. An entertaining speaker, Stephen entices his audience to rise to the top, to create with freedom, to let go of the rules, to put their own mark on everything they do, and along the way to build an in-demand business where brides will seek your services. So sit back, share the vision, imagine the beach life, and experience the passion of Stephen Rudd. Photography, Art, Creativity and Lifestyle- everything you want.

Some of Stephen’s many accomplishments include two images being accepted by the International Hall of Fame, which has never been achieved before by any other wedding photographer. He has been awarded the International Photographer of the Year twice, and WPPI Grand Award Winner twice. The first recipient of the WPPI Lifetime Achievement Award, Stephen has also received 7 Kodak Gallery Awards, his Masters and Fellowship degrees in three countries, and has numerous other awards and accomplishments to his credit.

Establishing the Right Studio
Learn how to work smarter not harder.

Presented by: Michael Warshall (Aus)

Michael’s passion to see all photographers fulfil their potential, as he achieved in his Portrait/Wedding career, has put him back into the speaking field. Michael continues to lead the industry with innovative products and approaches that enable photographers to maximise their sales potential.

Early in his career, Michael realised that to be successful, he needed to marry his creative and technical flair for photography with the right business tools. It is by using these effective business tools that Michael achieved his true success and generated substantial wealth. You now have the opportunity to learn these techniques. Attending this seminar will inspire you to become an effective business person and will empower you to grow from strength to strength within your own business. You can then begin to enjoy the success that Michael has achieved.

Learn the denominators of success that include:

• The Qualities of Success
• The ‘Pocket Law’
• The Business of Analysis
• Marketplace Positioning
• Business of Merchandising and Selling
• Business of Management