Separate Yourself From The Rest Of The Pack!

Get ready to supercharge your approach to marketing and sales with this dynamic and energetic crash-course in how to make your business a greater success!

Join internationally renowned photographer and sought-after educator Mitche Graf for this fast-paced and cutting-edge look into the vital ingredients of sales and marketing success. You will learn the recipe for how to supercharge your efforts and harness the full potential of your studio, as well as how to take more control of your own personal life.

It’s perfect for customer service and sales staff, management, production personnel, photographers, owners, or any one else who has direct contact with your clients. Space is limited for this seminar and registrations will be taken on a first-come, first-served basis.

Mitche Graf

Mitche’s energetic and motivational approach to teaching photographers the finer skills of studio success has given him the opportunity to present the opening programs for WPPI, the UK National Convention, and the Canadian National Convention. He will give you the skills to not only compete in the battle for customers, but to win the sales and marketing war!

To succeed as a professional wedding and portrait photographer, you need more than a love of photography. You need a marketing plan that lets potential customers know who you are, what you do, and why they should spend their hard-earned money on your products and services. You also need effective sales techniques to translate your efforts into bank deposits!

This motivational 1-day seminar will teach you how to effectively build a profitable sales and marketing philosophy that will evoke emotion in your clients, teach you the language of good sales, and re-energize your creative juices. Whether you are a cutting-edge, innovative thinker or have a more conservative personality, this program will be overflowing with real-life strategies that will help you create the “perfect experience” for your clients each and every time they set foot in your business.

Seminar Dates and Information

This seminar will be presented in selected locations across Australia and New Zealand during August 2007. Seating is limited at the venues and catering must be booked in advance, so no registrations or payments can be accepted less than 24 hours in advance.

The Master Class seminars commence at 9:30am sharp and conclude at 5pm, with morning tea, lunch and afternoon tea provided. Please arrive early to sign in and secure your seating. Fees are to be paid in full in one single payment by credit card or cheque prior to the event. For NZ seminars, we only accept credit card or EFT transfers (contact Customer Service for details). Fees are charged in Australian Dollars ($AUD).

Students must produce valid photographic Student ID when registering for the seminar. Nulab Loyalty Reward vouchers may be redeemed with this seminar, please use the correct fields on the form.

Melbourne - Wednesday 8th August, 2007
Nulab Professional Imaging, 8-12 Venture Way, Braeside
Perth - Monday 13th August, 2007
Novotel Langley, 221 Adelaide Terrace. Perth
Brisbane - Wednesday 15th August, 2007
Hilton Hotel Brisbane, 190 Elizabeth Street, Brisbane
Sydney - Tuesday 21st August, 2007
Curzon Hall, 53 Agincourt Road, Marsfield
Auckland - Wednesday 29th August, 2007
The Langham Hotel, 83 Symmonds St, Auckland

Early Bird Registration

Until July 30th, Early Bird fees are:

Single attendee - $275
Each additional person from the same studio - $220
Student - $165 (must send a copy of photographic student id)

After July 30th the seminar fees are:

$305 - per individual
$245 for each further individual from the same studio
$185 student (must send a copy of photographic student id)

Limited space is available at the venues. To avoid disappointment, we suggest that you register as soon as you can. We look forward to your company at this rare opportunity to learn from the best.

Are you serious about the need to improve your business? Are you prepared to invest your time and funds in completing this course? If so, read on!

Have you noticed a downward trend in the number of sessions you photograph and your sales averages? Do you feel like you have lost control of your business? Would you like to really boost your profitability so you can work less and play more? This intensive 3-day workshop will give you the skills not only to compete in the battle for clients, but to win the sales and marketing war for your particular business in your particular location!

You will be completely immersed in this exciting workshop for three full days, and you will go home with your head full of cutting-edge ideas, and a new game plan for your studio and your life! Mitche will also offer 1-on-1 consultations during the workshop to review your price lists, direct mail pieces, flyers, handouts, business plan, or anything else that you would like to discuss. What an opportunity!

Unlike regular Boot Camp, for this Power Marketing with Mitche Graf Boot Camp, you will be accommodated in luxurious surroundings at Peppers Moonah Links Resort on Victoria’s wonderful Mornington Peninsula, about one hour’s drive from Melbourne CBD. Enjoy great food and wine along with excellent company and tuition.

You will learn how to...

set personal and professional goals that allow you to enjoy life each and every day
develop a “hook” for your studio that will attract only the clients you want
create “sure-fire promotions” that will work in any market
build “perceived value” into your packages that will allow you to charge more
present a positive image for your business that will put you in a league all your own
create effective marketing pieces that will attract attention and get results
construct incentive-based price lists and packages that will entice your clients to spend more
utilize the internet to generate more referrals than you can handle
develop a sales system that works
evoke a high level of emotion from your clients
soften the ground for large orders
overcome any objection
speak the most powerful words that will grab hearts
plant the seeds of money
double or triple your sales averages by using simple techniques
use the power of humour to maintain a positive perspective on your life

....plus much more!

Boot Camp Information

This Boot Camp will be presented at the luxurious Peppers Moonah Links Resort on Sunday 5th of August to Tuesday 7th of August, 2007. Arrive the evening of Saturday the 4th for a welcome dinner and get settled in. Why not use the opportunity for a winter break? You will return to your business inspired and refreshed.

Please note: numbers for this exclusive course are limited to just 12 participants to enable Mitche to devote sufficient time to help each person on an individual basis.

Three nights accommodation (Sat., Sun. & Mon.) will be provided in twin-share rooms. A single supplement of $200 may be paid if you prefer not to share a room.

All meals and refreshments are incorporated in the fees for this Boot Camp. Welcome dinner Saturday evening also included, so arrive in time to get know Mitche and your Boot Camp colleagues before getting into harness on Sunday morning. Bring your partner if you wish. They can enjoy massages, golf, and other resort facilities while you work, and are invited to join us at meal times.

You may wish to consider travel insurance to cover any unforeseen circumstance that may prevent your attendance.

Early Bird Registration

Register before 17th July, 2007 and receive complimentary transfers to and from Peppers Moonah Links Resort from Melbourne airport or elsewhere within the Melbourne metropolitan area.

The 3-Day BOOT CAMP fees are:

$2,900 per individual
$2,700 for each further individual from the same studio
$1,200 for non-participating attendees

This Master Class seminar tour is proudly sponsored by: