Background Power - Dr.Henry Oles,
"Imagine the possibilities. Imagine the opportunities. Imagine how much more creative you could be if you had an infinite variety of backgrounds available for use in just seconds, 24/7. Imagine being able to easily and quickly provide your clients with a wide variety of different "looks" as part of a single session. Imagine seldom having to pack up and travel to a remote location...
Every photographer is looking for ways to enhance their portrait business. Every photographer seeks to be more creative and be more profitable while working less to allow more time for family and personal ventures. Every photographer is looking for more value minded solutions. This book explores a fundamental component of portrait photography that has, for the most part, been overlooked or grossly misunderstood by most portrait photographers. Sometimes, in our furious search for success, the obvious is missed or undervalued. Background Power! not only presents a broad overview of the photographer's background options, with special emphasis on virtual backgrounds, but it also presents dozens of specific "how to" examples to generate significant new profits, primarily through the use of background technology in the everyday operation of a portrait studio."
About the author - Dr. Henry Oles
The foremost authority on virtual backgrounds, Dr. Henry Oles, has completed a new book on the advantages of using backgrounds of all kinds in modern day portraiture. “The background”, Oles states, “is the most overlooked aspect of portrait photography and yet it is a component that can play a very important role in ehhancing the photographers creativity and providing the photographer with new marketing opportunities.” Dr. Oles is the creator of the Scene Machine and the new Spectravue virtual background systems. Dr. Oles has written extensively on backgrounds, management and marketing. For ten years, he was a montly columnist for The Professional Photographer Magazine. The business of photography column was titled, Your Bottom Line.